Today, Nike officially released a press release, announcing the latest developments of James' trip to China.
Nike official wrote: "LeBron James officially started his tour in China, and LeBron XXIII was the world's first in China. "LeBron James joined hands with Nike to start his 15th China trip and unveiled the new signature shoe LeBron XXIII - a story that integrates Nike's industry-leading innovative technology and in-depth stories, paying tribute to James' extraordinary achievements in basketball.
"LeBron XXIII is equipped with a full-length ZoomX removable embedded midsole for the first time and is equipped with a new "Crown Containment System", which brings outstanding stability and support to James and the new generation of players.
"LeBron XXIII vividly displays James' journey to Forever King with 23 unique stories and color schemes, recording the brilliant milestones of his career. The first color version of "Uncharted Unmanned Land" will be first released in China on September 25; the Forever King clothing series will be released in winter 2025.
"The first color scheme of "Uncharted" will be released in China on September 25; the Forever King clothing series will be released in the winter of 2025.
"The Uncharted color scheme becomes the first NBA player to break through 40,000 points
"The Miami Twice color scheme has won the NBA championship and the Finals MVP
"The Chosen One and the One Who Choose and Brownie become the first father-son combination in the NBA. Each color scheme of LeBron XXIII will be released simultaneously with exclusive T-shirts. The shoes will be stored in a specially created "Crown" three-dimensional shoe box, inspired by three-stages of James' career: "Son of Chosen" (2002–2010), "Reversal Winning" (2010–2018), and "Evergreen Unbeaten" (2018–today). The shoe box is equipped with a complete Forever King storybook, and each pair is equipped with exclusive accessories that echo the heel logo.
" At the same time, the Forever King clothing series will also be unveiled simultaneously. The collection not only covers classic jerseys and shorts that pay tribute to James's career—from St. Vincent-St. Mary's High School to the Cleveland Cavaliers, Miami Heat, and then to the Los Angeles Lakers—and also covers a variety of high-end sportswear, including jackets, sweatshirts, trousers and shorts. All items are made of high-quality materials and fine craftsmanship, and are incorporated into metal eyelets, Forever King’s exclusive drawstring buckles, woven details and lion embroidery to highlight the unique style of the series.
"James unveiled this new signature shoe in the 2025 "Forever King" basketball tour. This trip to China is James' 15th visit to China as a Nike contracted athlete, and this year is also the 20th anniversary of his first Nike Asia trip. This trip further deepens his exchanges with basketball enthusiasts and fans around the world, and continues James and Nike's long-term commitment to give back to basketball: support athletes, inspire the next generation, and promote the development of global basketball culture.
"LeBron XXIII will be the first to release the "Uncharted Unmanned Land" color scheme in China on September 25, log in to nike.com and Nike's designated retail stores, and more color schemes will be launched in the future. The Forever King clothing series will be released in winter 2025. "
"LeBron XXIII reflects my long-term close cooperation with Nike. We continue to break through the boundaries of design and innovation to create a pair of signature shoes that can not only improve my performance on the arena, but also tell my career story. More than 20 years have passed, and we are still moving forward together, using these pair of sneakers born for greatness to continue to inspire a new generation of players. "James said.
