According to previous reports, Warriors star Stephen Curry and Under Armor parted ways, ending their long-term partnership.
Under Armor founder and CEO Kevin Plank issued a statement: "It is a great honor to work with Stephen Curry as president of the brand. He is much more than a brand ambassador, but has become a business leader with thoughtful and strategic vision. Together with our team, he has built a rare brand model that has credibility. with community influence and top-level performance products.”
“For Under Armor, this is a critical period of transformation, and we need to focus on core brand building; for Stephen, it is the right time for him to use his own ideas to promote the evolution of our joint venture. We are forever grateful for his contribution to the UA team.”