James use of "decision" in advertising is a sign of maturity and reconciliation with past stupid decisions.

Basketball     10:06am, 8 October 2025
In the early morning of the 8th, James announced the specific content of his "second decision" on social media. It was not the specific time for retirement as speculated by the outside world, but an advertisement for alcohol. James said at the end of the ad: "I like this decision." Regarding James's "playing tricks" approach, the outside world has mixed praise and criticism. Some people praise Lao Zhan for understanding traffic and being good at marketing. But some people criticized him for "selling" the fans' attention and love for him.

The 2025-26 season will be the 23rd season of James' career, which will create the history of the longest season for a player in the NBA. Although the 40-year-old James can still maintain top-level game status, he is undoubtedly at the end of his career. The topic of when James will retire has always been the focus of attention from the outside world. Every time James answers similar questions, he always fails to give a clear answer. This summer, the Lakers did not provide James with a contract extension, and he executed the last year of his contract worth $52.6 million in the new season. Many people speculate that the new season will be the last season of James' career. On the 7th, James updated social media. He was wearing the same shirt he wore when he made the "decision" to leave the Cavaliers and join the Heat in 2010, with the text "Second decision." The outside world is thinking about this, and many people think that Lao Zhan will announce his retirement decision as before. If compared, the late Lakers superstar Kobe once announced before the last season of his career that he would retire after playing that season, so that season was regarded as Kobe's "retirement swim". Will James follow suit?

On the 8th, James gave the answer. Although he highly restored the expression when he first decided, at the end it became a wine that he wanted to bring his talent to a certain alcoholic brand to co-brand. This is obviously an ad.

The first decision put James' career into crisis, and it took him many years to finally repair his image. Obviously, James will not repeat the same mistakes this time. He made an advertisement with the same tone as when he made his first decision. In fact, it is an expression of his maturity and self-reconciliation with his past stupid decisions.

source:ti so 7m cn