Warriors star Stephen Curry has parted ways with Under Armor, ending their 13-year partnership. Curry's personal brand will continue to develop independently.
According to CNBC reports, Under Armor announced that it was parting ways with Curry and at the same time expanded the company's restructuring plan. The company now expects the breakup to cost $255 million, $95 million more than previously expected. This increased cost includes the separation of Curry's brand, additional contract termination fees, asset impairment and severance pay.
The company also said that the spin-off is not expected to have a "significant impact" on Under Armour's financial results or profitability.
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